An explainer video to promote George Washington University’s new graduate analytics program. To reinforce the program’s focus of connecting analytics and real-life impacts, my team and I developed the concept of having visualized data actually transform into the people and situations that the analytics aim to improve.
Concept created by Cat McCarthy and the PDC design team
Be the Ice Sculptor
This piece—concepted and styled by School of Motion—stresses the importance of mastering the motion principles before conquering the software. I therefore created an animation with sleek, finessed movements filled with surprise nuances (like making the ice sculptor blink and the chainsaw vibrate) to compliment this message. I added wiggles and overshoots to convey the same quirky confidence evoked through the design and voiceover.
Animation by Cat McCarthy Design boards provided by School of Motion
Night Circus Title Sequence (Storyboard)
As a personal project, I created a title sequence storyboard and animatic for Night Circus (a book by Erin Morgenstern). The book used a clock as a theme, so I’ve used my own creation of this clock as the environment for the sequence. My black, white, gray, and red color palette stays true to the circus’ colors described within the book.
Preliminary storyboard and animatic for a personal kinetic typography project. I’ve used a cross-stitched style to call to the speaker’s age and mindset.
Queen of Hearts
PDC Holiday Card
For Project Design Company’s holiday animation, I needed to convey a warm, holiday feel while publicizing PDC’s brand identity. PDC’s most common brand identity element is a triangle, which I therefore used throughout this animation to compose the main elements in each scene.
The concept was created by Cat McCarthy and the PDC design team