This is a personal project for a mock commercial highlighting Adida’s Parley shoe. Adidas partnered with Parley to create a shoe made out of recycled ocean plastic.
To highlight both the shoe and the sustainability effort, I’ve created a concept centered around “rethinking your footprint.” This commercial will follow a female runner during her run throughout a city environment. Animated ocean scenes (created with chalk art) will emanate from each of her footsteps to create an ocean scene.
Brief:Create a Vimeo ad that will play on Instagram highlighting features within Vimeo’s premiere subscription.
Concept:Have Vimeo appear to take over the Instagram post to catch the viewer’s attention. Have the graphics appear to poke out from the image’s frame. Separate text and image to explain the Vimeo experience while the video’s interact and display the features.
I created the style frames and storyboard for a title sequence for a movie based on TheNight Circus (a book by Erin Morgenstern). The book used a clock as a theme, so I’ve used my own creation of this clock as the environment for the sequence. My black, white, gray, and red color palette stays true to the circus’ colors described within the book.
This piece—concepted and styled by School of Motion—stresses the importance of mastering the motion principles before conquering the software. I therefore created an animation with sleek, finessed movements filled with surprise nuances (like making the ice sculptor blink and the chainsaw vibrate) to compliment this message. I added wiggles and overshoots to convey the same quirky confidence evoked through the design and voiceover.
Animation by Cat McCarthy Design boards provided by School of Motion
Georgetown's McCourt School (Explainer Video)
An explainer video to promote George Washington University’s new graduate analytics program. To reinforce the program’s focus of connecting analytics and real-life impacts, my team and I developed the concept of having visualized data actually transform into the people and situations that the analytics aim to improve.
For Project Design Company’s holiday animation, I needed to convey a warm, holiday feel while publicizing PDC’s brand identity. PDC’s most common brand identity element is a triangle, which I therefore used throughout this animation to compose the main elements in each scene.