When the American Dental Association requested a logo for their “Vision 2030” conference (to be held in Orlando, Florida), they requested a design with a “forward-moving,” future-oriented quality that also generated a “fun, Disney feel.” The vivid color streaks within this logo are meant to represent Disney rides (captured with long exposure photography) which creates the feeling of creative motion. The airy loops are reminiscent of Disney World’s roller coasters and spinning rides.
Designed when at Project Design Company
Long exposure photo downloaded from iStock
Photoshop brushes were manipulated to create light streaks
ACCT Conference Program
Through Project Design Company, I have designed conference identities for the Association of Community College Trustees for five years. In 2016, ACCT requested a conference identity for their “Pathways to Prosperity” conference in Las Vegas. To pair the idea of “pathways” and Las Vegas, I used lines to visually represent the pathways of spotlights emanating from the Las Vegas strip.
ACCT also requested that the program have an “interactive” feel to engage the user. To convey this, I added images of torn paper for the user to write notes in. I also used a handwritten typeface to call out specific items and my own hand-drawn illustrations to make the program feel like a personal notebook.
Photoshoot for a mock Innova commercial
Diesel Design Boards
For a School of Motion mock project, I created design boards for a 30-second TV spot to promote an EDM music festival hosted by Diesel Jeans. I used the DJ’s soundboard as a theme throughout the boards by beginning with a stylized soundboard close-up and then using an abstracted soundboard fader as a repeating line element throughout in order to draw the eye to different areas of the screen.
The vibrant colors paired with harsh shadows call to mind a dance party’s fog and light effects. The harsh angles integrated with people shots call to mind the well-recognized quirky confidence of the Diesel Jeans’ brand.
Photos provided by Getty
EMILY's List Program
Program design for a 2014 Emily’s List gala in Washington, DC.
Designed by Cat McCarthy while at Project Design Company.
Identity design by outside firm.
Book cover design for author and yogi Greg Marzullo.
Illustrations, typography, and photoshop work by Cat McCarthy. Photography by Drew Xeron.
This mock theater poster, which publicizes I Am My Own Wife, artistically depicts the one-woman show about Charlotte von Mahlsdorf—a transgender woman living in Nazi Germany.
Throughout the show, Charlotte tells her audience about her life through the stories of the antiques she has collected. The details and emotions of Charlotte’s life seem to be hidden behind her treasures. The poster therefore intentionally uses Charlotte’s treasures to publicize the show instead of featuring Charlotte herself. Charlotte’s most prized possession—her gramophone—stands out from her other treasures as both a foreground and a background element.
Art Director’s Club of Metropolitan Washington
Mission : Able Gala
Created logo for Paralyzed Veterans' Mission : Able Awards Gala, which expanded upon past gala logos.
Produced full concept for invitation, which included paper swatches, dimensions, and typography. Directed and supervised PDC intern to produce the final piece.