Center the design around star charts for a youthful, abstract way to navigate what is to come. Use the night sky in Washington, DC as the backdrop.
Design Brief: Create a trifold invitation for the Bright Futures conference. Create an engaging brochure that highlights both Washington, DC and the idea of navigating children’s futures.
Credits: Created at Project Design Company Designed by Cat McCarthy Art Direction by Daniel Banks Cityscape modified from iStock vector
Concept: Futuristic Flow
Have the UI and logo elements from the 2019 title sequence help show the reader where to look. Use Swiss design techniques for a clean, futuristic feel.
Create a trifold brochure that uses the design style and elements from SCAD’s CoMotion 2019 title sequence.
Designed by Cat McCarthy Art Direction by Madison Kelly Creative Direction by Daniel Whitaker CoMotion Logo by Daniel Whitaker
ADEA Conference Logo
When the American Dental Association requested a logo for their “Vision 2030” conference (to be held in Orlando, Florida), they requested a design with a “forward-moving,” future-oriented quality that also generated a “fun, Disney feel.” The vivid color streaks within this logo are meant to represent Disney rides (captured with long exposure photography) which creates the feeling of creative motion. The airy loops are reminiscent of Disney World’s roller coasters and spinning rides.
Through Project Design Company, I have designed conference identities for the Association of Community College Trustees for five years. In 2016, ACCT requested a conference identity for their “Pathways to Prosperity” conference in Las Vegas. To pair the idea of “pathways” and Las Vegas, I used lines to visually represent the pathways of spotlights emanating from the Las Vegas strip.
ACCT also requested that the program have an “interactive” feel to engage the user. To convey this, I added images of torn paper for the user to write notes in. I also used a handwritten typeface to call out specific items and my own hand-drawn illustrations to make the program feel like a personal notebook.
Book cover design for author and yogi Greg Marzullo.
Illustrations, typography, and photoshop work by Cat McCarthy. Photography by Drew Xeron.
This mock theater poster, which publicizes I Am My Own Wife, artistically depicts the one-woman show about Charlotte von Mahlsdorf—a transgender woman living in Nazi Germany.
Throughout the show, Charlotte tells her audience about her life through the stories of the antiques she has collected. The details and emotions of Charlotte’s life seem to be hidden behind her treasures. The poster therefore intentionally uses Charlotte’s treasures to publicize the show instead of featuring Charlotte herself. Charlotte’s most prized possession—her gramophone—stands out from her other treasures as both a foreground and a background element.