When the American Dental Association requested a logo for their “Vision 2030” conference (to be held in Orlando, Florida), they requested a design with a “forward-moving,” future-oriented quality that also generated a “fun, Disney feel.” I provided this conference logo through Project Design Company. The vivid color streaks within this logo are meant to represent Disney rides (captured with long exposure photography) which creates the feeling of creative motion. I’ve placed the streaks on an upward diagonal to convey “moving forward.” The airy loops are reminiscent of Disney World’s roller coasters and spinning rides. The loops swirl in and out of the type treatment, which reinforces the motion element.
The purple type paired with the vibrant light streaks play to the childish wonderment of the Disney brand, while also establishing an active and professional tone.
(To stay within the standards of the organization’s main identity, I was required to use the typeface Avenir).
Designed when at Project Design Company
Long exposure photo downloaded from iStock
Photoshop brushes were manipulated to create light streaks
EMILY's List Program
Program design by Cat McCarthy. Art direction by Daniel Banks. Identity design by outside firm.
ACCT 2016 Conference Program
Book cover design for author and yogi Greg Marzullo. Illustrations, typography, and photoshop work by Cat McCarthy. Photography by Drew Xeron.
ACCT Conference Program
Through Project Design Company, I have designed conference identities for the Association of Community College Trustees for five years. In 2016, ACCT requested a conference identity for their “Pathways to Prosperity” conference in Las Vegas. To pair the idea of “pathways” and Las Vegas, I used lines to visually represent the pathways of spotlights emanating from the Las Vegas strip. The program cover pushes this spotlight theme further by using the spotlight lines as a texture. I’ve then brought the lines into the program’s interior as visual elements to highlight important areas (to creatively function as a spotlight).
ACCT also requested that the program have an “interactive” feel to engage the user. To convey this, I added images of torn paper for the user to write notes in. I also used a handwritten typeface to call out specific items and my own hand-drawn illustrations to make the program feel like a personal notebook.
I chose a primarily dark purple, pink, and orange color palette to call to mind Las Vegas’ party atmosphere. To further enhance the spotlight concept, I used a yellow neon spot color on the program’s cover.
Spackled texture on cover background purchased from stock photography site
Photos of conference goers provided by ACCT
Mission : Able Gala
Created logo for Paralyzed Veterans' Mission : Able Awards Gala, which expanded upon past gala logos.
Created while at Project Design Company.
Produced full concept for invitation, which included paper swatches, dimensions, and typography. Directed and supervised PDC intern to produce the final piece.
ACCT Conference Program
Conference identity design and program design by Cat McCarthy. Art direction by Daniel Banks.
This mock theater poster, which publicizes I Am My Own Wife, artistically depicts the one-woman show about Charlotte von Mahlsdorf—a transgender woman living in Nazi Germany.
Throughout the show, Charlotte tells her audience about her life through the stories of the antiques she has collected. The details and emotions of Charlotte’s life seem to be hidden behind her treasures. The poster therefore intentionally uses Charlotte’s treasures to publicize the show instead of featuring Charlotte herself. Charlotte’s most prized possession—her gramophone—stands out from her other treasures as both a foreground and a background element.
The crowded and intricate drawings on the poster are also an allusion to the show’s set, which is known to have stacks of furniture piled high against the stage’s back wall.
The poster’s muted yellow and orange colors hint at the sepia tones of an old photograph but also ignite the poster when contrasted with the harsh black. This mirrors the fierce memories Charlotte re-lives throughout the play.