EWG is a membership and Ecommerce site that is used as a portal for EWG members. The site has both private and public views for members and non-members. Through this site, members subscribe, renew memberships, and sign up for events. This site allows the administrator to report on subscription types, event tickets, user information, and more.
Heavily customized from a Wordpress XLander theme. Design customization by Cat McCarthy. Art Direction by Daniel Banks. Development by HTMLblender. Site Management by Cat McCarthy.
When the American Dental Association requested a logo for their “Vision 2030” conference (to be held in Orlando, Florida), they requested a design with a “forward-moving,” future-oriented quality that also generated a “fun, Disney feel.” I provided this conference logo through Project Design Company. The vivid color streaks within this logo are meant to represent Disney rides (captured with long exposure photography) which creates the feeling of creative motion. I’ve placed the streaks on an upward diagonal to convey “moving forward.” The airy loops are reminiscent of Disney World’s roller coasters and spinning rides. The loops swirl in and out of the type treatment, which reinforces the motion element.
The purple type paired with the vibrant light streaks play to the childish wonderment of the Disney brand, while also establishing an active and professional tone.
(To stay within the standards of the organization’s main identity, I was required to use the typeface Avenir).
Designed when at Project Design Company
Long exposure photo downloaded from iStock
Photoshop brushes were manipulated to create light streaks
PDC New Year's Email Graphic
New Year's company card emailed to Project Design Company's client list as an embedded GIF.
Design by Cat McCarthy. Art Direction by Daniel Banks.